Digital Commerce and Digital Experience agency Perspectives 2022

We are pleased to present our views on the Digital Commerce and Digital Experience agencies landscape, doing so with the aim of helping increase transparency and communication between the companies themselves, as well as financial and strategic investors

Key trends

• Adobe Commerce is a clear leader in B2B ECP and has already captured a major market share, whilst SAP / Hybris (nka SAP Commerce Cloud is rapidly catching up and may provide a key differentiating advantage for bigger brands
  
• Headless commerce platforms (API-driven commerce) may see greater adoption by large enterprise-level brands
  
• Ecommerce augmented reality apps (e.g. 3D & AR-enabled CPQ solutions such as CanvasLogic) may become increasingly popular
  
• During the year 2021, M&A activity has been quite robust with 19 notable deals against 10 deals in the prior year (+90% vs PY). Total investments within the space have also increased with 11 funding rounds in 2021 (+38% vs PY)